Choosing a Real Estate Listing Agent
It used to be enough to have a friendly personality and the gift of gab but
Not any more!
· 7 out of 10 homebuyers use the internet to look for a home
· 72% of buyers drive by and 51% view a house for sale as the result of an Internet Search
· Consumers are limiting properties that they are willing to look at in person by Internet Searches
· The number of US internet users has just passed the 100 million mark (half of the adult population.) Just one year ago, that figure was 69 million,
· The wealthiest Americans ($100K or greater per year) are the largest group of online users
· Baby Boomers and seniors are the fastest growing segments of Internet users
· Out of ALL internet users, nearly 4 in 10 used the internet LAST YEAR to shop for property.
· Listings with virtual tours get 5-6 times more online traffic than listings without one.
· 77% of all buyers, buy through a realtor or broker. (only 9% buy directly from owners)
· The typical FSBO home sells for 86.2% of agent listed homes. |
There's no doubt that the internet has changed the real estate market and that the old methods just don't work. Experts predict that in the future the internet will have an even greater impact.
Did you know that many Realtors still do not have their own website? Yet, you will find that time and time again the Realtors with websites are the most successful.
By far most internet searches start with Google and Yahoo and unless a real estate website has high rankings on these two search engines, they're missing the market.
Share of Searches: July 2006
The pie chart below shows the percentage of searches done by US web surfers at home, work and at universities in July 2006 that were performed at a particular web site or a network of web sites:
Pretty websites mean nothing if they can not be found in the search engines. Few realtors have the expertise or the funds to pay someone to do it effectively.
If you search for real estate in our area of expertise, then you will find Coastal Realty Group and out associate’s websites. Try it and you will normally find CoastalRealtyInfo.com in one of the top five spots.
| Over 70% of Real Estate Searches are done on Realtor.com |
We do more to make our properties stand out on Realtor.com. There are millions of people looking for your property every day. We can't be the top worldwide website which is realtor.com, the official website for the National Association of Realtors. What we can do is to make sure that your property
displays before the millions of properties in the database.
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MLS Listings with multiple photos are viewed 299% more often. |
While realtor.com is free for realtor's listings, only 1 photo is provided unless a realtor purchases enhanced room to display your property. We do that for every listing which also propels our listings to the top of the realtor.com listings for searches in your area. We know that people like pictures and will search for the properties that have the most pictures first, so we upload the maximum number of photos to display your property, which statistics prove causes nearly 300% more people to view your listing.
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Sellers want Information and The Best price they can get! |
Interesting enough, the National Association of Realtors recently reported that most real estate buyers and sellers perceive no difference in realtors! This information suggests that many Americans equate real estate associates to car salesman -
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A very big mistake with a decision that can financially make or break you! |
At Coastal Realty Group, we understand that your real estate transaction is often one of the most important decisions of your life and we treat it that way. You deserve to have the knowledgeable, hard-working Realtors working for you.
· We give you the information you need to make an informed decision. Information that will help you put together the best deal.
· We negotiate the best price and terms possible for your real estate sale or purchase.
· We inform you of the requirements and implications of the contract that you sign.
· We assist you in meeting deadlines and terms of the contract.
· We oversee the closing for a smooth transaction.
It’s your choice when picking a Realtor. You can rely on your neighbor's recommendation or a franchised chain using yesterday's methods such as the local MLS, open houses and print advertising that gets lost among the hundreds of real estate ads.
or you can:
· Expose your property internationally through the power of the Internet.
· Have your property listed in multiple MLS's
· Have your listing displayed as a showcase property on Realtor.com
· Have your property featured on various real estate publications
· Offer 50/50 commission incentives to local realtors
and appropriate traditional marketing strategies |
The proof is in the results! In 2006 and again in 2007 we have the most closed transactions and the highest closed sales volume in the South Gulf County area of the Forgotten Coast MLS system. We continually dominate this market with a 22% share of the market. Go with the LEADER!
Cape San Blas, Mexico Beach, Carrabelle, Indian Pass, Port St. Joe, Windmark Beach, St. Joe Beach, Overstreet, Wewahitchka, Apalachicola, Eastpoint, St. George Island, Northwest Florida Real Estate, North Florida Real Estate, Forgotten Coast Real Estate |